Edit

What it is

Editing is the post-production process of selecting, arranging, and modifying video and audio clips to form a coherent and compelling final product.

Why it's important

Editing shapes the story, sets the pace, and determines the overall tone. The same footage can become a comedy, tragedy, or thriller depending on the edit. It’s where storytelling decisions truly take form.

When/how to use

Editing happens after filming and continues through revisions, color correction, sound design, and export. It’s both a technical and creative process requiring careful decision-making and storytelling finesse.

Best Practices

Highlight significance – Reserve ECUs for details that carry strong narrative or emotional weight.
Maintain focus precision – Ensure the subject detail is razor sharp since the frame excludes all else.
Use sparingly – Limit ECUs to avoid visual fatigue; they’re most powerful when rare.